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What We Have to Offer
The Web's Best Source to Target the World's
Fire, Rescue and EMS Leaders and Professionals
Advertising With Firehouse.com Works

Since its launch on Christmas Day 1998, Firehouse.Com has become the Web's leader in news, information and commerce for fire service professionals.

We are more than banner ads; we offer sponsorships, daily newsletters, email database services and storefronts to name a few. Unsure about interactive advertising? We'll walk you through the process so you'll know what works and what does not. We'll even provide easy to read, short, weekly reports that reflect how well your campaign is doing and, thus, minimize your risk. And, if you don't have the resources or know how to create online ads, we can help there too!

The Firehouse Brand

Backed by the combined, unmatchable forces of Firehouse Magazine and the Firehouse Emergency Services Expo, Firehouse World, and Firehouse Central trade shows, Firehouse.Com completes a trio of media properties able to deliver your advertising message to hundreds of thousands of targeted customers.

Quality Content

Firehouse.Com's dedicated Web content and News team provides up-to-the-minute coverage of the top news within the fire, rescue and EMS industry, plus comprehensive content on issues, ideas and information.

The site has been used as a source on CNN and by the Associated Press, as well as featured in dozens of publications and on numerous television stations for its coverage of the emergency services sector.

In 2000, Firehouse.Com was selected for the Jesse H. Neal Award as the Best Web Site in the Business-to-Business publishing industry, and earlier was named the top News and Media site in the Global Information Infrastructure (GII) Awards program. Firehouse.com was honored with a 2006 Azbee Award presented by the American Society of Business Publication Editors (ASBPE) as the top site in the Interactive Community category, and most recently, received Folio Magazine's 2006 EDDIE award for best B2B site.

The industry's top organizations rely on Firehouse.Com to deliver timely, accurate and in-depth content related to breaking issues, as well as providing research and educational tools online.

About our Readers

  • Rank:
    • Firefighter: 45%
    • Battalion Chief or Higher: 17%
    • Captain or Lieutenant: 22%
    • Senior Staff or Training Officer: 7%
      • 46% hold a leadership position within their department.
  • 10+ years in EMS/rescue: 58%
  • Department Make-up:
    • All Volunteer: 36%
    • All Career: 19%
    • Combination Career/Volunteer: 29%
    • Other: 14% (example: Fire service Vendors, Emergency managers, civilians, etc.)
  • Access the Internet from their Firehouse: 50%
  • High Speed Connection to the Internet (Cable/DSL or Faster): 69%
  • Use the Internet to Research Fire/EMS Related Purchases: 87%
  • Evaluate & Test, Recommend, or Approve Purchases for their Department:69%
  • Influenced by or purchased product/services as a result of seeing ad on Firehouse.com: 77%

    • Traffic: Hits vs. Visitors

    Unlike other sites that use the term 'hits' to falsely increase their traffic numbers -- or incorrectly include refreshing frames or banners to hike up page count -- Firehouse.Com advertising provides complete reporting as to page views, banner impressions and visitor sessions. 'Hits' are actually overall file hits (including images, graphics, scripts, etc.)

    Here is our traffic for January 2007, reported by Hitbox Live Reporting:
    Unique Visitors: 528,087
    Page Views: 9,792,921
    Total Visits: 1,602,722
    Newsletter Subscribers: 124,000+
    Pages Per Visitor: 20.8

    Firehouse.Com: The Web's Leader

    Firehouse.Com is hands-down the Web's #1 destination community and information site for firefighters and emergency responders. Backed by the #1 magazine in the industry, three trade shows and a full-time dedicated Web content and news team, Firehouse.Com is continually updated seven days a week and continues to grow.